Tales

It’s pretty obvious to everyone that plastic waste has become a major problem for ourselves and for the nature around us. Many brands and companies, especially in the outdoor industry, are therefore working on new, more sustainable business operations. On…

Even when you’re not into motorcycles, the design and aesthetics of the Swedish company CAKE Bikes probably makes you look twice. This electric bike brand is the latest venture of entrepreneur Stefan Ytterborn. Stefan has the vision to develop high-quality…

You’re never too old to learn right? A common saying that often goes as a cliché. In case of 73 year old Betty Birrell who lives in British Colombia it sure ain’t. In 1994, at the age of 45, she…

So you are thinking about buying a new snowboard and checking out some online stores to see what is what and quickly realise there is a lot of choice with a lot of different prices, shapes, etc. How do you…

The Berlin-based label Ucon Acrobatics is the child of founders Jochen Smuda and Martin Fussenegger. This year marks their 20th anniversary and despite the fact the brand is globally sold in over 500 stores in over 30 countries, the team…

Submerging yourself in ice cold water gets popular more and more these days. The acclaimed health benefits such as being a boost for your strength and immune system trigger the interest of many of us. Nowadays it’s not just only…

The essence of snowboarding isn’t about not giving a fuck and swimming against the stream. It’s not about performing, jumping the highest, riding the steepest and shredding the gnarliest. The essence of snowboarding is about being filled with nothing but…

November is here again, the last month of fall season. Where most humans nowadays use this month to prepare for another awesome Black Friday score, the trees of our Northern Hemisphere use it to get ready for winter. Deciduous forests…

It’s all about e-commerce these days. Shops are struggling to survive in their local streets. We as ‘consumers’ are getting socially slapped in the face 24/7 with advertisements through our media channels. So how refreshing it is when you discover…

The first time I met Richard de Ruijter was somewhere back around 2005. I worked in a snowboard and surf shop in Utrecht city and Richard was a regular customer. Always full of energy and enthusiasm with enough stories to…