Craftsmanship

It’s pretty obvious to everyone that plastic waste has become a major problem for ourselves and for the nature around us. Many brands and companies, especially in the outdoor industry, are therefore working on new, more sustainable business operations. On…

Even when you’re not into motorcycles, the design and aesthetics of the Swedish company CAKE Bikes probably makes you look twice. This electric bike brand is the latest venture of entrepreneur Stefan Ytterborn. Stefan has the vision to develop high-quality…

So you are thinking about buying a new snowboard and checking out some online stores to see what is what and quickly realise there is a lot of choice with a lot of different prices, shapes, etc. How do you…

The Berlin-based label Ucon Acrobatics is the child of founders Jochen Smuda and Martin Fussenegger. This year marks their 20th anniversary and despite the fact the brand is globally sold in over 500 stores in over 30 countries, the team…

The first time I met Richard de Ruijter was somewhere back around 2005. I worked in a snowboard and surf shop in Utrecht city and Richard was a regular customer. Always full of energy and enthusiasm with enough stories to…

Gentemstick is a Japanese snowboard brand which is founded in 1998. It’s based in Niseko, Japan. The land of the rising sun yet also the land with tons of perfect fresh powder snow every year. The founder is Taro Tamai,…