Innovation

It’s pretty obvious to everyone that plastic waste has become a major problem for ourselves and for the nature around us. Many brands and companies, especially in the outdoor industry, are therefore working on new, more sustainable business operations. On…

Even when you’re not into motorcycles, the design and aesthetics of the Swedish company CAKE Bikes probably makes you look twice. This electric bike brand is the latest venture of entrepreneur Stefan Ytterborn. Stefan has the vision to develop high-quality…

Recently surf enthousiasts Jeroen van der Kolk and Wilrik Wels made a statement. A message to address an underrated threat to ocean life. They shaped a remarkable “cigarette surfboard” that contains 8000 cigarette butts, embedded in a cartboard core. It’s…

Holland. Our beautiful little country. Ask anyone worldwide about it and you hear words like cheese, windmills, tulips and weed. Not too many people start about surfing. Over the years surfing became popular in Holland just like everywhere else on…

Seaweed. In general people think it’s the grose slimy stuff that lies on the beach or wraps around your arms and legs while you’re taking a swim in the ocean. Other people love it when they think about sushi. There’s…