The essence of snowboarding isn’t about not giving a fuck and swimming against the stream. It’s not about performing, jumping the highest, riding the steepest and shredding the gnarliest. The essence of snowboarding is about being filled with nothing but…

November is here again, the last month of fall season. Where most humans nowadays use this month to prepare for another awesome Black Friday score, the trees of our Northern Hemisphere use it to get ready for winter. Deciduous forests…

It’s all about e-commerce these days. Shops are struggling to survive in their local streets. We as ‘consumers’ are getting socially slapped in the face 24/7 with advertisements through our media channels. So how refreshing it is when you discover…

The first time I met Richard de Ruijter was somewhere back around 2005. I worked in a snowboard and surf shop in Utrecht city and Richard was a regular customer. Always full of energy and enthusiasm with enough stories to…

Recently surf enthousiasts Jeroen van der Kolk and Wilrik Wels made a statement. A message to address an underrated threat to ocean life. They shaped a remarkable “cigarette surfboard” that contains 8000 cigarette butts, embedded in a cartboard core. It’s…

I can keep watching these videos over and over again. Insane smooth mountainbike riding through the intense green coastal rainforest of British Columbia. The Coastal Crew is a group of local mountain bikers from the West Coast of Canada. They…