It’s pretty obvious to everyone that plastic waste has become a major problem for ourselves and for the nature around us. Many brands and companies, especially in the outdoor industry, are therefore working on new, more sustainable business operations. On…
Snowboarding
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So you are thinking about buying a new snowboard and checking out some online stores to see what is what and quickly realise there is a lot of choice with a lot of different prices, shapes, etc. How do you…
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The essence of snowboarding isn’t about not giving a fuck and swimming against the stream. It’s not about performing, jumping the highest, riding the steepest and shredding the gnarliest. The essence of snowboarding is about being filled with nothing but…
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It’s all about e-commerce these days. Shops are struggling to survive in their local streets. We as ‘consumers’ are getting socially slapped in the face 24/7 with advertisements through our media channels. So how refreshing it is when you discover…
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Gentemstick is a Japanese snowboard brand which is founded in 1998. It’s based in Niseko, Japan. The land of the rising sun yet also the land with tons of perfect fresh powder snow every year. The founder is Taro Tamai,…